Esquire, the No.1 home appliance brand of Pakistan, has lately comprehensive its product variety with the adding of Vertical Freezers.
According to category director freezer Mr.Haider Shaikh  Ali, this adding is not just a breakthrough in freezer technology but a better lifestyle and that too at an affordable price that will make simpler the lives of many women who are tired of problems associated with chest type freezers.

Research conduct by Esquire exposed that approximately 74 percent of Deep Freezer users felt it not convenient and unfriendly, at the same time, recovery and extreme cleaning is also a irritate.
On the other hand, 73 percent of customers (mostly women) are ready to opt for other opportune freezing solution. Based on this customer insight, Esquire realised that vertical freezer was the right answer to buyer needs because it offers organized and suitable storage design with brilliant quick-freezing and long term cooling preservation capabilities. This freezer stores food at 18 degree in minimum time.