The Hasselblad H5D-50 Medium Format DSLR Camera Body is the latest step in the evolution of the best high-end camera system in the world, with new look, improved ergonomics and upgraded performance on a number of levels. The improvements include more precise autofocus with True Focus II, a new faster processor and electronics architecture, smoother user interface and much more. The H5D Camera series will provide the ultimate high-end addition to any serious photographers capture equipment. The H5D-40 model contains a 32.9 x 43.8 mm 40MP (7304 x 5478) CCD sensor. With its large light path, it creates high resolution images with great clarity and color rendering without gradation breaks. Hasselblads Natural Color Solution (HNCS) creates accurate colors, with natural skin tones and an ability to capture specific product colors and tones that are difficult to reproduce.

The DAC Automated Lens Correction System relays information about capture conditions and the specific lenses being used to tweak autofocus and metering for improved imaging results. Images are produced in the Hasselblad 3FR lossless compressed RAW files and 1/4 resolution print-ready JPEG files. An updated Graphical User Interface makes navigation easier and the 3.0" TFT LCD Display offers clear image playback. The bright HVD-90x Eye-level Viewfinder with 3.1x image magnification and diopter adjustment is packaged with the H5D-40, but other viewfinders are available including the HVM Waist-level viewfinder. The camera has a high-strength aluminum inner core and stainless steel housings for lightweight durability that is comfortable for hand-held photography. Large, ergonomic buttons and improved weather sealing are part of the H5D-40s new design. The H5D-40 also features a Digital Spirit Level function to assist in accurately placing the camera in a vertical or horizontal position. The camera comes with both Phocus, the Hasselblad proprietary image processing software,